Author Question: Lou is trying to increase the lifetime value of his customers. Which of the following is a way for ... (Read 186 times)

ENagel · **on:** Jun 29, 2018

Lou is trying to increase the lifetime value of his customers. Which of the following is a way for him to augment his customers' lifetime value?
a. decrease the retention rate
b. increase the discount rate
c. increase the referral rate
d. increase marketing communications expenditures
e. All of these are correct.

Question 2

Campbell's Soup used glass marbles to displace the chicken, vegetables, and star-shaped noodles in advertisements for it Chicken and Stars soup because, without them, all the solid matter sank to the bottom and consumers couldn't see the stars.. The ad was ruled deceptive because Campbell's did not tell consumers that the soup really did not contain as much meat, vegetables, and noodles as it appeared due to the prop used to photograph the ads. This ad was most likely be considered misleading due to _____.
a. immateriality
b. hyperbole
c. exaggeration
d. omission
e. unreasonableness