Author Question: In lifetime value analysis, taking the reciprocal of the discount rate and multiplying the gross ... (Read 74 times)

asd123 · **on:** Jun 29, 2018

In lifetime value analysis, taking the reciprocal of the discount rate and multiplying the gross profit by the reciprocal will give one the _____.
a. cumulative NPV profit
b. NPV profit
c. discount rate
d. total costs
e. net profit

Question 2

What are the three basic elements of the FTC's current policy determining whether or not an ad is deceptive?
a. misleading, reasonable consumer, and material
b. misleading, typical consumer, and injury
c. comparative ad, misleading, and reasonable consumer
d. injury, not avoidable, and material
e. injury, reasonable consumer, and false