Author Question: Which of the following is a function direct mail can accomplish? a. build traffic at a specific ... (Read 70 times)

mynx

  • Hero Member
  • *****
  • Posts: 555
Which of the following is a function direct mail can accomplish?
 a. build traffic at a specific retailer or website
  b. generate leads for a sales force
  c. communicate with individuals in a relatively private manner
  d. sell products and services to new customers
  e. All of these are correct.

Question 2

Which of the following statements is true regarding advertising's manipulative power?
 a. Bad consumption decisions are proof of advertising's manipulative power over consumers.
  b. The only way marketing communications can actually influence consumers is through overt, non-subtle ways.
  c. A primed goal state generated by advertising remains an active driver of judgments and behavior over the long run.
  d. Advertising practitioners do not have any ability to influence consumers in very subtle ways.
  e. People, when consciously aware that attempts are being made to persuade or influence them, have the cognitive capacity to resist efforts to motive them in a direction they wish not to be moved.



trampas

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

e

Answer to Question 2

e



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

For a complete list of videos, visit our video library