Which of the following is a function direct mail can accomplish?
a. build traffic at a specific retailer or website
b. generate leads for a sales force
c. communicate with individuals in a relatively private manner
d. sell products and services to new customers
e. All of these are correct.
Question 2
Which of the following statements is true regarding advertising's manipulative power?
a. Bad consumption decisions are proof of advertising's manipulative power over consumers.
b. The only way marketing communications can actually influence consumers is through overt, non-subtle ways.
c. A primed goal state generated by advertising remains an active driver of judgments and behavior over the long run.
d. Advertising practitioners do not have any ability to influence consumers in very subtle ways.
e. People, when consciously aware that attempts are being made to persuade or influence them, have the cognitive capacity to resist efforts to motive them in a direction they wish not to be moved.
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