Charles wants to use an advertising medium that offers the capability to target a precisely defined group of people, the ability to determine exactly how effective the advertising effort is so that he can justify budget allocations to this medium, and offers the flexibility to meet changing circumstances. Charles should use _____.
a. television
b. outdoor billboards
c. magazines
d. direct mail
e. brand placement
Question 2
There is considerable concern regarding the marketing of beer and other alcoholic beverages to teens and young adults. A study by a watchdog group at Georgetown University reported that _____ of alcohol advertising was more likely seen by youths than adults.
a. three-quarters
b. less than five percent
c. seventy percent
d. one-half
e. one-quarter
The term wasp is typically defined as any insect of the order Hymenoptera and suborder Apocrita that
Which Medium FRIES would you eat?
Charles Horton Cooley
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive