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Author Question: Direct-mail advertising refers to any advertising matter delivered by the postal service to the ... (Read 106 times)

laurencescou

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  • Posts: 593
on: Jun 29, 2018
Direct-mail advertising refers to any advertising matter delivered by the postal service to the person whom the marketer wishes to influence.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Brand associations including words, images, colors, smells, and sounds are part of a brand's _____.
 a. trademark
  b. copyright
  c. trade dress
  d. slogan
  e. packaging


momtoalll

  • Sr. Member
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  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

c


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