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Author Question: Explain three of the five points of comparison between traditional and social ... (Read 18 times)

Metfan725

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on: Jun 29, 2018
Explain three of the five points of comparison between traditional and social media.

Question 2

Patents that protect the appearance or shape, rather than the utilitarian function of an invention, are in the _____ category.
 a. utility
  b. design
  c. plant
  d. copyright
  e. trademark


vish98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The five points include: (1) reach, (2) accessibility, (3) usability, (4) immediacy, and (5) permanence. Reach refers to scale. Accessibility explains that social media is offered at little or no cost. Usability explains that social media is more usable with no training than traditional media. Immediacy explains that there are no lag times associated with social media. Permanence explains that social media is quickly and easily edited and updated.

Answer to Question 2

b


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Metfan725

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Reply #2 on: Jun 29, 2018
Thank you


vish98

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Reply #3 on: Jun 29, 2018
No problemo


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