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Author Question: The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk ... (Read 25 times)

vicky

  • Hero Member
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  • Posts: 586
on: Jun 29, 2018
The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk mail.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The vast majority of marketing executives and marketing academics are against gauging the effect of marcom efforts in terms of the return on marketing investment, or ROMI, because it is almost impossible to measure.
 a. True
  b. False
 Indicate whether the statement is true or false


mcarey591

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  • Posts: 365
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


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vicky

  • Hero Member
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Reply #2 on: Jun 29, 2018
Correct answers!


mcarey591

  • Sr. Member
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  • Posts: 365
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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