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Author Question: The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk ... (Read 48 times)

vicky

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on: Jun 29, 2018
The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk mail.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The vast majority of marketing executives and marketing academics are against gauging the effect of marcom efforts in terms of the return on marketing investment, or ROMI, because it is almost impossible to measure.
 a. True
  b. False
 Indicate whether the statement is true or false


mcarey591

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


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vicky

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Reply #2 on: Jun 29, 2018
Correct answers!


mcarey591

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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