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Author Question: Which of the following is achieved when multiple communication tools are used in conjunction with ... (Read 24 times)

rayancarla1

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on: Jun 29, 2018
Which of the following is achieved when multiple communication tools are used in conjunction with one another producing greater results than tools used individually and in an uncoordinated fashion?
 a. synergy
  b. duplicity
  c. multiplicity
  d. redundancy
  e. repetition

Question 2

The ultimate objective of integrated marketing communications is to _____.
 a. increase brand awareness
  b. affect the behavior of the targeted audience
  c. learn how to outsell the competition
  d. lower production costs
  e. None of these are correct.


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pratush dev

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


rayancarla1

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Reply 2 on: Jun 29, 2018
Wow, this really help

kthug

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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