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Author Question: In its advertisement, Timberland gives a close-up of one of its boots to show its fine ... (Read 156 times)

Brittanyd9008

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on: Jun 29, 2018
In its advertisement, Timberland gives a close-up of one of its boots to show its fine craftsmanship. At the bottom of the advertisement is Est. 1973, followed by the phrase Best Then. Better Now. What type of pricing strategy is Timberland most likely to use with this ad?
 A) Survival
  B) Return on investment
  C) Market share
  D) Cash flow
  E) Product quality

Question 2

Pfizer wants to price its newest medication product so that it earns a 35 return on investment. It chose this pricing objective because of the significant amount of resources it spent on research and development. What is one challenge of using return on investment as a pricing strategy?
 A) It typically involves trial and error.
  B) It gives only a partial estimate.
  C) It oversimplifies the contribution of price to profits.
  D) It is an unsustainable pricing strategy.
  E) Its achievement is difficult to measure.


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C.mcnichol98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


Brittanyd9008

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Reply #2 on: Jun 29, 2018
Thank you


C.mcnichol98

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Reply #3 on: Jun 29, 2018
No problemo


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