When Mia and Shane are planning their honeymoon, their travel agent tells them that if they buy a special package, their trip to Paris will include meals, tickets to the theater, and a rental car in addition to airfare and a hotel. This is an example of the use of
A) multiple-unit pricing.
B) bundle pricing.
C) prestige pricing.
D) price lining.
E) price packaging.
Question 2
Bundle pricing may be perceived to be of value by customers because
A) they always pay a lower price per item than they would have if they bought each item separately.
B) they prefer buying a combination of bundled products in a single transaction, which saves time, effort, and perhaps money.
C) the companies selling the products can sell them at a lower price because their costs of packaging are lower.
D) they are purchasing complementary products, which is convenient for them.
E) they can purchase items that are consumed frequently in larger quantities.
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