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Author Question: A product that has more features than those of its competition, or that is perceived to be of higher ... (Read 19 times)

geodog55

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on: Jun 29, 2018
A product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using which type of pricing strategy?
 A) Custom pricing
  B) Special-event pricing
  C) Premium pricing
  D) Price lining
  E) Bait pricing

Question 2

Lexmark sells some of its color printers for about 100, but the refill cartridges cost over 30 each. Lexmark's pricing strategy would be best labeled as
 A) bait pricing.
  B) captive pricing.
  C) customary pricing.
  D) price lining.
  E) complementary pricing.


jaaaaaaa

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


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