Author Question: George totals his car and spends two days recuperating in the hospital. After he gets out, he knows ... (Read 56 times)

rl · **on:** Jun 29, 2018

George totals his car and spends two days recuperating in the hospital. After he gets out, he knows he needs a new vehicle. George's old car was an Audi that he loved. There is no Audi dealership in his city. Although there are many less expensive vehicles to purchase, George convinces his friend to drive more than 50 miles to a much larger city so that he can purchase a new Audi. For George the hospital stay was a(n) ______________ product, while his purchase of the Audi is a ______________ product.
A) unsought; shopping
B) shopping; specialty
C) convenience; shopping
D) unsought; specialty
E) specialty; specialty

Question 2

Westin Hotels, Inc has an objective of achieving a 25 return from its overall sales. This is an example of a ____ pricing objective.
A) market share
B) cash flow
C) return on investment
D) profit
E) status quo