Author Question: Millie's Cookie House sells cookies, pastries, and muffins. She offers 30 different types of ... (Read 478 times)

mwit1967 · **on:** Jun 29, 2018

Millie's Cookie House sells cookies, pastries, and muffins. She offers 30 different types of cookies, 20 different types of pastries, and 10 types of muffins. While not all of these are available in-store, customers can special order or have the baked goods catered. The depth of the product mix that Millie's offers is ______________, while the width of the product mix is ___________________ .
A) shallow; deep
B) deep; shallow
C) deep; long
D) narrow; wide
E) extreme; narrow

Question 2

Marketers must take steps to make sure that the pricing objectives they set are consistent with the organization's ____ objectives and ____ objectives.
A) advertising; marketing
B) overall; marketing
C) marketing; promotional
D) overall; promotional
E) overall; revenue