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Author Question: How are pricing objectives similar to a corporation's overall goals? How are they ... (Read 48 times)

dakota nelson

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on: Jun 29, 2018
How are pricing objectives similar to a corporation's overall goals? How are they different?

Question 2

_____ is an example of a trade name and _____ is a brand name owned by that company.
 A) The McDonald's Corporation; the Golden Arches
  B) Chevy; Silverado
  C) Ford Motor Company; Escape
  D) Nike, Inc.; Swoosh
  E) Kleenex; tissues


C.mcnichol98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Developing pricing objectives is an important task because they form the basis for decisions for other stages of the pricing process. Thus, pricing objectives must be stated explicitly and in measurable terms, and should include a time frame for accomplishing them.
Marketers must ensure that pricing objectives are consistent with the firm's marketing and overall goals because pricing objectives influence decisions in many functional areas of a business, including finance, accounting, and production. A marketer can use both short- and long-term goals and can employ one or multiple pricing objectives.

Answer to Question 2

C


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