Your boss has instructed you to change the packaging on your firm's products so that they have a common major design element and similar packaging. Based on this directive, you should implement __________ for all the firm's products.
A) consistent packaging
B) family packaging
C) homogeneous packaging
D) common packaging
E) product line packaging
Question 2
Suppose a competitor says that Walmart's everyday low prices are really a type of predatory pricing. Walmart contends that its efficient operations and strong relationships with suppliers, as well as a number of other factors, allow it to keep prices lower than competitors all of the time. A judge determines that Walmart is not guilty of predatory pricing. If Walmart's competitor wanted to prove it was guilty of predatory pricing, what would it have to do?
A) Show that Walmart was undercutting competitors to sell off excess inventory
B) Demonstrate that Walmart did not really have the lowest prices of all retailers
C) Prove that the prices were set low in order to drive out competitors
D) Maintain that Walmart's pricing strategy placed other firms at a disadvantage
E) Prove that Walmart was using price differentials to charge customers different prices
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