Author Question: You developed a new smartphone cover that you have been selling at flea markets around your ... (Read 43 times)

rachel9 · **on:** Jun 29, 2018

You developed a new smartphone cover that you have been selling at flea markets around your hometown. You have been pleasantly surprised at how successful the covers have been so far. However, you are becoming increasingly concerned that some copycat vendors have begun selling similar products that have names that are very close to your products' name. What should you do?
A) Incorporate your product's name.
B) File the necessary papers to establish your legal right to your brand mark.
C) File the necessary papers to establish your legal right to your brand.
D) File the necessary papers to establish your legal right to your trademark.
E) Increase your brand recognition by doing more marketing.

Question 2

The Sherman Antitrust Act prohibits price fixing. Price fixing is
A) an attempt to establish high prices by becoming the market leader.
B) the use of false or misleading statements or practices to persuade buyers that a product is a better deal than it really is.
C) the practice of employing price differentials that tend to injure competition by giving one or more buyers a competitive advantage.
D) an agreement among competing firms to raise, lower, or maintain prices for mutual benefit.
E) the intent to set a product's price so low that rival firms cannot compete and therefore withdraw from the marketplace.