Author Question: When designing a package, which characteristic is least important? A) An association with the ... (Read 75 times)

ghost!

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When designing a package, which characteristic is least important?
 A) An association with the company's brand mark
  B) Cost-effectiveness
  C) Environmental responsiveness
  D) Safety
  E) The value it has as a promotional tool

Question 2

Reductions for transportation and other costs related to the physical distance between buyer and seller are known as
 A) base-point pricing.
  B) freight absorption pricing.
  C) price zoning.
  D) location pricing.
  E) geographic pricing.



nathang24

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Answer to Question 1

A

Answer to Question 2

E



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