Author Question: If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier ... (Read 118 times)

Yi-Chen · **on:** Jun 29, 2018

If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.
A) brand-extension
B) licensed
C) family
D) individual
E) new-product

Question 2

Buyers who focus on purchasing products that signify prominence and status are
A) value-conscious consumers.
B) price-conscious consumers.
C) socially-elite buyers.
D) prestige-sensitive buyers.
E) brand-aware consumers.