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Author Question: When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ ... (Read 37 times)

Jkov05

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on: Jun 29, 2018
When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.
 A) brand-extension
  B) individual
  C) family
  D) selective
  E) licensed

Question 2

Vanessa is shopping for a new pair of athletic shoes. Since she is concerned about both the price and the quality aspects of a product, Vanessa is most likely a ___ consumer.
 A) price-conscious
  B) prestige-sensitive
  C) value-conscious
  D) price-conscious and prestige-sensitive
  E) quality-conscious


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zacnyjessica

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C


Jkov05

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

dantucker

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Reply 3 on: Yesterday
Excellent

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