Author Question: When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ ... (Read 15 times)

Jkov05 · **on:** Jun 29, 2018

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.
A) brand-extension
B) individual
C) family
D) selective
E) licensed

Question 2

Vanessa is shopping for a new pair of athletic shoes. Since she is concerned about both the price and the quality aspects of a product, Vanessa is most likely a ___ consumer.
A) price-conscious
B) prestige-sensitive
C) value-conscious
D) price-conscious and prestige-sensitive
E) quality-conscious