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Author Question: When ____ branding is used, each of a firm's products is branded with at least part of the same ... (Read 35 times)

oliviahorn72

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on: Jun 29, 2018
When ____ branding is used, each of a firm's products is branded with at least part of the same name.
 A) individual
  B) trademark
  C) family
  D) selective
  E) brand-extension

Question 2

Lucy buys a new dress at T.J. Maxx that has a price tag with Compare at 150.00. Our Price 89.99. This is an example of the use of
 A) internal referencing.
  B) cumulative discounts.
  C) seasonal discounts.
  D) base-point pricing.
  E) an external reference price.


b614102004

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

E


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