When ____ branding is used, each of a firm's products is branded ...

[oliviahorn72]

When ____ branding is used, each of a firm's products is branded with at least part of the same name.
 A) individual
  B) trademark
  C) family
  D) selective
  E) brand-extension

Question 2

Lucy buys a new dress at T.J. Maxx that has a price tag with Compare at 150.00. Our Price 89.99. This is an example of the use of
 A) internal referencing.
  B) cumulative discounts.
  C) seasonal discounts.
  D) base-point pricing.
  E) an external reference price.

[b614102004]

Answer to Question 1

C

Answer to Question 2

E