The value, measured in either marketing or financial terms, ...

[wenmo]

The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand
 A) loyalty.
  B) value.
  C) share.
  D) equity.
  E) association.

Question 2

Michelin notices that when the number of tires it sells increases from 1,000,000 to 1,000,001, total revenue rises 35. The 35 represents the firm's
 A) average revenue.
  B) marginal revenue.
  C) price elasticity.
  D) average variable revenue.
  E) average total cost.

[huda]

Answer to Question 1

D

Answer to Question 2

B