Author Question: A distinguishing factor between a brand name and a brand mark is that a brand name A) creates ... (Read 97 times)

genevieve1028 · **on:** Jun 29, 2018

A distinguishing factor between a brand name and a brand mark is that a brand name
A) creates customer loyalty.
B) consists of words.
C) identifies only one item in the product mix.
D) is registered with the U.S. Patent and Trademark Office.
E) implies an organization's name.

Question 2

Which of the following products is most likely to have an inverted C-shaped demand curve?
A) Visit to the Dentist
B) Eternity perfume
C) Starbucks coffee
D) Pillsbury cake mix
E) Ford Escape