Which of the following best defines the interest stage in the product adoption process?
A) The buyer tries to find the product in a retail store.
B) The buyer considers the benefits and determines whether to try the product.
C) The buyer tries the product to determine its usefulness.
D) The buyer seeks information and is receptive to learning about the product.
E) The buyer uses objective sources to learn about the product.
Question 2
You are a senior analyst in the worldwide sales and finance group at an auto parts company that is based in Detroit, Michigan. Your boss has given you a project to answer the following questions:
How many sales calls must the company make per year to effectively serve its customers?
What is the average number of sales calls each sales rep in the company makes in a year?
Based on this project request, which element of the sales force management process is your boss focused on?
A) Establishing sales force objectives
B) Determining the sales force size
C) Recruiting and selecting salespeople
D) Training sales personnel
E) Compensating salespeople
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