Author Question: When banks add new services during the maturity stage, the objective they are most likely trying to ... (Read 26 times)

Zoey63294 · **on:** Jun 29, 2018

When banks add new services during the maturity stage, the objective they are most likely trying to achieve is
A) pruning items from the product line.
B) generating cash flow.
C) maintaining their market share.
D) filling geographic gaps.
E) increasing their market share.

Question 2

Sales promotion objectives should be consistent with the organization's overall objectives and its marketing objectives.

Indicate whether the statement is true or false