Author Question: The focus of personal selling is shifting from selling a specific product to building long-term ... (Read 172 times)

karlynnae · **on:** Jun 29, 2018

The focus of personal selling is shifting from selling a specific product to building long-term relationships with customers by finding solutions to their needs, problems, and challenges.

Indicate whether the statement is true or false

Question 2

Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of
A) width of product mix.
B) product mix consistency.
C) depth of product mix.
D) a market mix.
E) a promotion mix.