Any marketing tactic used to stimulate wholesalers and retailers ...

[savannahhooper]

Any marketing tactic used to stimulate wholesalers and retailers to carry a producer's products and market those products more aggressively is a
 A) trade sales promotion method.
  B) point-of-purchase material.
  C) consumer sales promotion method.
  D) merchandise allowance.
  E) dealer loader.

Question 2

A light bulb can be all of the following except
 A) a consumer product.
  B) a business product.
  C) either a consumer product or a business product.
  D) a business product if it is used to light an assembly line in a factory.
  E) a consumer product if it is used to light the office of the board of directors.

[blakeserpa]

Answer to Question 1

A

Answer to Question 2

E