Ryan Amerson leads his company's clients through the installation procedure of their new industrial equipment. He also helps answer their questions about product characteristics and system design both before and after their purchases. Ryan is a
A) trade salesperson.
B) missionary salesperson.
C) technical salesperson.
D) systems engineer.
E) order taker.
Question 2
Which of the following statements is true regarding digital marketing?
A) E-marketing includes digital outdoor signs or displays.
B) E-tailing is used by all organizations with an online presence.
C) Electronic marketing and digital marketing mean the same thing.
D) The marketing mix does not apply to electronic marketing media.
E) Digital media are media available only via computers.
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