Author Question: When an advertiser defines objectives on the basis of sales, the objectives focus on increasing ... (Read 104 times)

Pea0909berry · **on:** Jun 29, 2018

When an advertiser defines objectives on the basis of sales, the objectives focus on increasing absolute dollar or unit sales, increasing sales by a certain percentage, or increasing the firm's market share.

Indicate whether the statement is true or false

Question 2

E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.

Indicate whether the statement is true or false