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Author Question: Jackie is interested in measuring the effectiveness of her firm's public relations campaigns. She ... (Read 93 times)

vHAUNG6011

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on: Jun 29, 2018
Jackie is interested in measuring the effectiveness of her firm's public relations campaigns. She would like to perform a content analysis of the firm's messages as well as a readership survey. Jackie is most likely performing a
 A) social audit.
  B) communications audit.
  C) public relations audit.
  D) advertising audit.
  E) environmental audit.

Question 2

Digital marketing uses all digital media to develop communication and exchanges with customers.
 
 Indicate whether the statement is true or false


Tonny

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

True


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