Author Question: If a commercial advertisement compares one brand of laundry detergent to another brand, this is a ... (Read 114 times)

gbarreiro · **on:** Jun 29, 2018

If a commercial advertisement compares one brand of laundry detergent to another brand, this is a type of competitive advertising.

Indicate whether the statement is true or false

Question 2

Explain how digital marketing can help increase the efficiency of a company's distribution process.

janieazgirl · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

True

Answer to Question 2

The role of distribution is to make products available at the right time, at the right place, and in the right quantities. Digital marketing can be viewed as a new distribution channel that helps businesses increase efficiency. The ability to process orders electronically and increase the speed of communications via the Internet reduces inefficiencies, costs, and redundancies while increasing speed throughout the marketing channel. Shipping times and costs have become an important consideration in attracting consumers, prompting many companies to offer consumers low shipping costs or next-day delivery.