IKEA has opened stores in Beijing and Shanghai and hopes to capitalize on China's growing consumer economy, since the potential of China's consumer market is so vast that it is almost impossible to measure. IKEA and other global retailing giants operating in China are beneficiaries of the _____, which was established in 1989 to promote open trade and economic and technical cooperation among member nations. In addition, they are allowed to participate in a wide range of organizational activities and have become increasingly competitive regarding global business.
A) APEC
B) EU
C) NAFTA
D) ASEAN
Question 2
Grant is responsible for the marketing promotions of a small firm of consultants. It is most likely that his firm will use ____ to create and implement its advertising campaigns.
A) an advertising agency
B) a group of multi-skilled managers
C) an advertising department
D) a freelance specialist
E) one or two individuals
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