When individuals' behaviors are tracked from television sets to checkout counters using equipment provided by the marketer, this is known as
A) family behavior recording.
B) single-source data.
C) individual consumer jury.
D) advertisement exposure data.
E) detailed market research.
Question 2
Baxter Publishing sought to reduce expenditures related to the printing of books in its trade and educational market and contracted with a printing company in China. However, the publishing company soon realized that China has weak enforcement of intellectual property laws and that gray market books began appearing in the marketplace, which greatly impacted Baxter's profits. The company found that they had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. This exemplifies the impact of _______ forces on international business.
A) ethical and social responsibility
B) competitive
C) technological
D) political, legal, and regulatory
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