What is the primary justification marketers use for conducting recognition and recall tests?
A) Researchers find that recalling an advertisement has a strong link to purchasing a product.
B) People have unfavorable views of advertising and are unlikely to purchase advertised products.
C) Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.
D) People are more likely to buy a product they have seen advertised than one they have not seen advertised.
E) There is a strong link between advertisement recall/recognition and word-of-mouth communication.
Question 2
Toyota Motor Company recently announced plans to build a new production facility in Mexico and will be able to take advantage of reduced production costs related to wage rates in the local area. Toyota will sell the vehicles in Mexico and will also export the Corolla model the plant produces around the world. The finished products costs will be based on the Mexican peso, which fluctuates but is generally considered to be weaker than the U.S. dollar or euro. This will provide Toyota with a price advantage in the export market. This is an example of the _______ force that affects international marketing activities.
A) economic
B) competitive
C) sociocultural
D) political, legal, and regulatory
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