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Author Question: Why should a benchmark statement be included in advertising objectives? A) Shareholders want to see ... (Read 118 times)

Collmarie

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on: Jun 29, 2018
Why should a benchmark statement be included in advertising objectives?
 A) Shareholders want to see where a company is in relation to competition.
  B) It is useful in determining whether retailers have increased their sales over the year.
  C) It gives an indication of how the advertising message is best presented.
  D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
  E) Objectives become more easily attainable when such a statement is included.

Question 2

When the makers of Red Bull, an energy drink, decided to go international with their marketing effort, a global approach was adopted. With which of the following factors did Red Bull most likely experience difficulty as the firm applied a global strategy for marketing?
 A) Branding
  B) Product characteristics
  C) Packaging
  D) Labeling
  E) Advertising


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vkodali

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

E


Collmarie

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

lkanara2

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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