Author Question: Dial Soap's advertising slogan Aren't you glad you use Dial? Don't you wish everybody did? ... (Read 136 times)

jwb375 · **on:** Jun 29, 2018

Dial Soap's advertising slogan Aren't you glad you use Dial? Don't you wish everybody did? exemplifies the use of ____ advertising.
A) reinforcement
B) offensive
C) comparative
D) institutional
E) defensive

Question 2

What is the greatest advantage to an organization of having a subsidiary in a foreign nation?
A) Avoidance of all U.S. laws
B) Increase in cross-cultural approaches to management that allows subsidiaries to develop their own identity
C) Increased trend toward nationalistic marketing approaches
D) Greater amount of standardization of the marketing mix
E) Greater amount of security from government nationalization and other anticompetitive measures