Author Question: The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also ... (Read 109 times)

kodithompson · **on:** Jun 29, 2018

The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as
A) repetitive.
B) reminder.
C) pioneer.
D) competitive.
E) reinforcement.

Question 2

Southern Tier Industries has operations in more than 30 foreign countries. The headquarters in Atlanta controls the entire organization while offering subsidiaries the freedom necessary to achieve success in local markets. Southern Tier Industries is an example of a(n)
A) strategic alliance.
B) joint venture.
C) export-driven corporation.
D) multinational enterprise.
E) trading company.