Author Question: Tercile Products Company advertises a specific product heavily, and Carbone Products Company wants ... (Read 240 times)

eruditmonkey@yahoo.com · **on:** Jun 29, 2018

Tercile Products Company advertises a specific product heavily, and Carbone Products Company wants to offset the effects of that advertising. In this case, Carbone would most likely employ ____ advertising.
A) competitive
B) pioneer
C) institutional
D) primary
E) native

Question 2

In relation to international marketing, which of the following best describes direct ownership?
A) A company owns its own manufacturing facilities.
B) A company forms an alliance with a similar company in a foreign country.
C) Foreign companies contract with manufacturers in other countries.
D) A company owns subsidiaries or facilities in foreign countries.
E) Two companies from different nations have interests in each other's facilities.