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Author Question: The two major types of product advertising are A) institutional and advocacy. B) pioneer and ... (Read 166 times)

scienceeasy

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on: Jun 29, 2018
The two major types of product advertising are
 A) institutional and advocacy.
  B) pioneer and competitive.
  C) competitive and comparative.
  D) advocacy and competitive.
  E) informative and comparative.

Question 2

Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?
 A) Trading company
  B) Strategic alliance
  C) Licensing
  D) Direct ownership
  E) Exporting


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olivia_paige29

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B


scienceeasy

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Reply 2 on: Jun 29, 2018
Excellent

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Reply 3 on: Yesterday
Gracias!

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