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Author Question: When Anheuser-Busch ran an advertising campaign featuring the slogan, Know when to say when, it was ... (Read 106 times)

danielfitts88

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When Anheuser-Busch ran an advertising campaign featuring the slogan, Know when to say when, it was using
 A) competitive advertising.
  B) public relations.
  C) product advertising.
  D) public service awareness.
  E) advocacy advertising.

Question 2

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class. These partnerships are known as
 A) trading companies.
  B) contract manufacturers.
  C) joint ventures.
  D) strategic alliances.
  E) licenses.



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aburgess

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Answer to Question 1

E

Answer to Question 2

D





 

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