Author Question: The trade alliance that includes Brazil, Argentina, Chile, and other countries is known as A) OPEC. ... (Read 128 times)

javeds · **on:** Jun 29, 2018

The trade alliance that includes Brazil, Argentina, Chile, and other countries is known as
A) OPEC.
B) APEC.
C) MERCOSUR.
D) NAFTA.
E) the Common Market.

Question 2

For some years now, enterprising individuals have gotten their own ideas, forums, and entertainment programs out in front of the public with no help from big tech firms, media conglomerates, or ad agencies. They simply posted their creations on the Internet. It began with blogs, moved to podcasts, expanded to social networks, moved on to YouTube videos, and transferred to Twitter. And it just keeps going. Audience members can download these technological tidbitstext, visual, and audio formatsto their laptops as well as to cell phones, Blackberries, iPods, iPads, and every other mobile gadget that hits the market. Eventually, public relations companies started getting into the act. A medium-sized, family-owned organic farm in California packages its fresh produce and distributes it to grocers around the country. It is now rumored to be part of an e-coli outbreak that is attacking spinach grown at nearby farms. This is absolutely false, so the family acts fast by clarifying the situation through Twitter releases, blog responses, and announcements on its home page, as well as several more traditional tactics. This kind of activity focuses on problems to be solved rather than opportunities to be considered, and requires that a company take defensive measures. What is it?
a. reactive public relations strategy
b. lobbying campaign
c. corporate image marketing
d. proactive public relations strategy