Author Question: Promotion of products tends to keep their prices high. Indicate whether the statement is true or ... (Read 115 times)

Capo · **on:** Jun 29, 2018

Promotion of products tends to keep their prices high.

Indicate whether the statement is true or false

Question 2

How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?

raenoj · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

Like domestic marketers, international marketers develop marketing strategies to serve specific target markets. Traditionally, international marketing strategies have customized marketing mixes according to cultural, regional, and national differences. There are many international issues related to product, distribution, promotion, and price. For example, many developing countries lack the infrastructure needed for expansive distribution networks, which can make it harder to get the product to consumers. Realizing that both similarities and differences exist across countries is a critical first step to developing the appropriate marketing strategy effort targeted to particular international markets. Today, many firms strive to build their marketing strategies around similarities that exist instead of customizing around differences.