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Author Question: Product placement is a form of advertising that strategically locates products or product promotions ... (Read 45 times)

lidoalex

  • Hero Member
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  • Posts: 538
on: Jun 29, 2018
Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market(s).
 
 Indicate whether the statement is true or false

Question 2

A leading sporting goods company calls a press conference to announce that the winner of the National Football League's Most Valuable Player Award has signed a contract to endorse the company's products. The advantage of using a press conference rather than other tools is that it
 a. virtually forces the national media to cover the story.
  b. adds credibility and lends an air of importance.
  c. is perceived as a proactive tool.
  d. is easier to integrate into a IBP program.


bassamabas

  • Sr. Member
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  • Posts: 294
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

B


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