Author Question: As opposed to a news release, a feature story a. gives exclusive rights to the author of the ... (Read 103 times)

kellyjaisingh · **on:** Jun 29, 2018

As opposed to a news release, a feature story
a. gives exclusive rights to the author of the information.
b. is essentially an informal type of paid media exposure.
c. allows the company no control over content.
d. is written by an employee of the firm.

Question 2

Examining quality, design, materials, and item reduction to acquire a product in the most cost-effective way falls under which stage of the business buying decision process?
A) Searching for and evaluating potential products and suppliers
B) Development of product specifications
C) Selecting the product to be purchased and the supplier
D) Evaluating the supplier's and product's performance by comparing it with specifications
E) Problem recognition