Author Question: A company allows its workers to take one afternoon off each month to volunteer at the nonprofit ... (Read 34 times)

chads108 · **on:** Jun 29, 2018

A company allows its workers to take one afternoon off each month to volunteer at the nonprofit organization of their choice. The company sends out a press release that explains this program to the media. This is considered a reactive public relations strategy, similar to event sponsorship.

Indicate whether the statement is true or false

Question 2

A marketer uses pioneer promotion in the introductory stage of the product life cycle, when there are many competitive brands.

Indicate whether the statement is true or false