Define list enhancement, and discuss two simple ways to conduct ...

[MirandaLo]

Define list enhancement, and discuss two simple ways to conduct it. What four categories of information are often included to help define various populations and target markets?

Question 2

If integrated marketing communications works as intended, customers should receive clear and consistent messages.
 
 Indicate whether the statement is true or false

[Christopher]

Answer to Question 1

List enhancement refers to any additions or expansions that are made within a basic internal mailing list, that is, a basic name-and-address file. It involves merging existing records with new information. One way to do this is to simply purchase lists with more names and addresses from a research firm or noncompetitive business, and add these to the existing internal list. The second way is to incorporate information from external databases into the original list.

The four categories of information that are often used to enhance lists are as follows:

Demographic data, the basic descriptors of households and consumers supplied by the Census Bureau.

Geo-demographic data, the information about the neighborhood in which a person lives.

Psychographic data, the information involving a person's lifestyle, interests, and opinions.

Behavioral data, the information about other products and services the person has purchased.

Answer to Question 2

True

[MirandaLo]

TYSM

[FergA]

Excellent