Author Question: The increase in government purchases has resulted partly from the increase in the number of services ... (Read 103 times)

AEWBW · **on:** Jun 29, 2018

The increase in government purchases has resulted partly from the increase in the number of services provided by the government.

Indicate whether the statement is true or false

Question 2

How might the establishment of a marketing database create problems between a company and its advertising agency?
a. by implying that the ad agency is unable to gather and track reliable information
b. by using funds that would have supported traditional ad agency campaigns
c. by purchasing mailing lists from competing promotional agencies
d. by forcing the ad agency to use the data the company has on its own mailing lists