Author Question: The Sharper Image likes to use nonpersonal communication in news story form such as press releases ... (Read 170 times)

bobypop · **on:** Jun 29, 2018

The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of
A) sales promotion.
B) direct marketing.
C) personal selling.
D) publicity.
E) social media.

Question 2

Scenario 8.2
Use the following to answer the questions.

Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATVs. It also sells its products to independent repair centers, dealers, and other wholesalers in the Northeastern and Southern regions. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the Midwestern region, while dealers who sell to small business landscaping companies tend to be located in the Northeastern region. Company executives are considering expansion of its distribution to markets in the Midwest.

Refer to Scenario 8.2. Given the type of business market in which Precision Brake is currently operating, which group would it be least likely to sell to?
A) Producers
B) Governments
C) Retailers
D) Consumers
E) Institutions