Scenario 8.1
Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 8.1. Which of the following groups should Samsung not include in its buying center for the new equipment?
A) Purchasing agents at Samsung
B) Eventual users within Samsung
C) Potential future Samsung customers
D) Gatekeepers within Samsung
E) Senior managers at Samsung
Question 2
Which of the following is one of the three basic elements of any frequency-marketing program?
a. an internal mailing list
b. a benefit package
c. an external mailing list
d. a sales staff
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