Individual influencing factors refer to
A) relationships among those in the firm's buying center.
B) uncontrollable environmental forces.
C) the power an individual controls in the buying center.
D) personal characteristics of individuals in the buying center.
E) activities of suppliers.
Question 2
A direct marketer promoting a service industry uses both internal and external lists. In essence, what is one main difference between these two types of lists?
a. Internal lists contain all types of consumer information. External lists consist of names and addresses.
b. Internal lists help to develop relationships with current customers. External lists help to attract new customers.
c. Internal lists are drawn from competitors' customer lists. External lists are drawn from the general population.
d. Internal lists cannot be enhanced. External lists can be enhanced.
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