Author Question: Inelastic demand in business markets refers to a situation where A) demand for a given product ... (Read 148 times)

KWilfred · **on:** Jun 29, 2018

Inelastic demand in business markets refers to a situation where
A) demand for a given product fluctuates very little over time.
B) price increases or decreases will not significantly change demand for a given product.
C) demand for a given product fluctuates significantly over time.
D) demand for one product depends heavily on the demand for another product.
E) supply for a given product cannot keep pace with the demand for it.

Question 2

When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build ____ demand.
A) primary
B) secondary
C) selective
D) economic
E) competitive